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Challenges in retail and e-commerce

Be Relevant To Customer

Amazon

E-commerce giant, Amazon, has become a threat for every retailer planning to start an online store. In an online survey conducted in North America, they discovered that between 2009 and 2011, the number of customers beginning their research for an online purchase on Google dropped from 24% to 13% whereas Amazon saw staggering growth from 17% to 30%. To think of ways to constantly compete and work under a premise that Amazon eventually will, is challenging.

Ominchannel Dilemma

Another concern is Omni-commerce experience wherein e-Tailers are looking to maximize the inventory they have and to ensure that it is accessible via all selling channels and customer engagement points. Many of them are leveraging technology that needs to be updated and replaced with novel and advanced tools to keep up with customer’s changing demands.

Targeting Millennials

Gen ‘Y’ is the demographic generation of consumers that are digitally native and are fast becoming the most influential group of consumers. The challenge is to delight the informed and technology-driven millennials who are looking for highest quality standards and utmost level of convenience.