The next few years will see a significant change in the online travel, tourism and hotel distribution competitive environment with the rise in mobile apps, big data, in-destination services and emergence of new players in the market coming up with innovative ventures.
Customers are increasingly sophisticated and smart in their use of technology to research and select a particular brand. As a result, the development and marketing approach needs to be adopted and updated to effectively reach the customer.
To truly understand customer’s needs and deliver outstanding experiences, travel and hospitality companies should be able to access and leverage the right information at the right time, which is a challenging task. New technologies are generating more data than ever before.
One of the major concerns faced by hospitality groups is the continuous rise in operating costs on consumer travel and hotel demand. For that, efficient inventory management and resource utilization becomes difficult.